Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results, not on Google, not on Bing. 

Personalization & Search Engine Rankings

Everyone gets a personalized experience to some degree, even in private browsing windows.

Of course, there’s still a lot commonality. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, whom they know or how they surf the web.

Pc: Country

One of the easiest personalization ranking factors to understand is that people are shown results relevant to the country they’re in.

Someone in the US searching for “football” will get results about American football; someone in the UK will get results about the type of football that Americans would call soccer.

If your site isn’t deemed relevant to a particular country, then you’ve got less chance of showing up when country personalization happens. If you feel you should be relevant, then you’ll probably have to work on your international SEO.

Pl: Locality

Search engines don’t stop personalizing at the country level. They’ll tailor results to match the city or metropolitan area based on the user’s location.

As with country personalization, if you want to appear when someone gets city-specific results, you need to ensure your site is relevant to that city.

Ph: Personal History

What has someone been searching for and clicking on from their search results? What sites do they regularly visit? Have they “Liked” a site using Facebook, shared it via Twitter or perhaps +1’d it?

This type of personal history is used to varying degrees and ways by both Google and Bing to influence search results. Unlike country or city personalization, there’s no easy way to try and make yourself more relevant.

Instead, it places more importance on first impressions and brand loyalty. When a user clicks on a “regular” search result, you want to ensure you’re presenting a great experience so they’ll come again. Over time, they may seek out your brand in search results, clicking on it despite it being below other listings.

This behavior reinforces your site as one that they should be shown more frequently to that user. Even better if they initiate a social gesture, such as a Like, +1 or Tweet that indicates a greater affinity for your site or brand.

History is even more important in new search interfaces such as Google Now, which will proactively present “cards” to users based on explicit preferences (i.e. – which sports teams or stocks do you track) and search history.

Ps: Social Connections

What do someone’s friends think about a website? This is one of the newer ranking factors to impact search results. Someone’s social connections can influence what they see on Google and Bing.

Those connections are what truly matter because search engines view those connections as a user’s personal set of advisors. Offline, you might trust and ask your friends to give you advice on a restaurant or gardening.

Increasingly, when you search today search engines are trying to emulate that offline scenario. So if a user is connected to a friend and that friend has reviewed a restaurant or shared an article on growing tomatoes then that restaurant and article may rank higher for that user.

If someone can follow you, or easily share your content, that helps get your site into their circle of trust and increases the odds that others they know will find you. Nowhere is this more transformative than Google+, where circling a site’s Google+ Page will change the personalized search results for that user.

 

Read More Search Engine Rankings

 

Log in to comment
What is Google Possum Update?

What is Google Possum Update?

You’ve probably noticed a huge change in local search results lately. In what has been called the “biggest change to Google’s local search ranking algorithm since 2014,” Google has really shaken up the local pack and finder.

Readmore..

What is Quantitative Analysis?

What is Quantitative Analysis?

Quantitative analysis allows traders to remove emotion from the investing process. Quantitative analysis is an approach that focuses on statistics or probabilities over gut feelings.

Readmore..

Video Converter review

Video Converter review

Ultimate Video Converter converts content to a range of formats and to suit a range of popular devices including iPod, iPhone, iPad, Android, Sony PSP and MP3. All popular video formats are supported such as 3GP, AVI, WMV, MP4, MOV both in Standard and HD resolutions.

Readmore..

The World-wide Harmonized Test Procedure for Light Duty Vehicles

The World-wide Harmonized Test Procedure for Light Duty Vehicles

In order to assess vehicle performances in terms of criteria compounds, CO2 emissions and fuel/energy consumption,laboratory tests are mainly carried out. During these tests a vehicle is driven on a chassis dynamometer (which simulates the resistances the vehicle encounters during its motion) to follow a predefined test-cycle. In addition, all the conditions to run a test must strictly adhere to…

Readmore..

Iphone Application Development Using the Software Development KIT (SDK)

Iphone Application Development Using the Software Development KIT (SDK)

Today, iPhone users around the world are experiencing leverages of rich and amazing features of the latest release: iPhone SDK for iPhone Application Development. Anyone associated with iPhone Apps Development has distinctly heard of this word many times but what about the others? The article covers an in-depth discussion on iPhone SDK and its various components.Today, iPhone users around the…

Readmore..

Neuro Linguistic Programming

Neuro Linguistic Programming

Neuro Linguistic Programming (NLP), can be described as, “the approach that is aimed at the connection between neurological processes (Neuro), language (Linguistic) and behavioural patterns that have been acquired through experience (Programming)”. NLP is a powerful and effective method to quickly obtain an understanding of the motives and motivations of our actions. Neuro Linguistic ProgrammingNeuro Linguistic Programming (NLP), can be…

Readmore..

Solar Panel Orientation and Positioning

Solar Panel Orientation and Positioning

Solar power offers many advantages in the generation of electricity. It has zero raw fuel costs, unlimited supply and no environmental issues such as transport, storage, or pollution. Solar power is available everywhere, even on the moon. But to get the most out of a solar panel or solar array, it has to be pointed or “orientated” directly at the…

Readmore..

What are the benefits of Mind Mapping while studying?

What are the benefits of Mind Mapping while studying?

Mind Maps appeal to your senses with their visual elements – images, branch colours and curved branches all add emphasis and ensure that you will remember your notes! By noting down only key words, you save vital time while studying. Also, when you go on to write essays or study for exams from your Mind Maps, you will recall the…

Readmore..

What Is The Google Panda Update?

What Is The Google Panda Update?

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false…

Readmore..