Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,”  but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy.

 Link Building & Ranking In Search Engines

Despite the chatter around other signals, links remain the most important external signal for search rankings. But as you’ll find, some links are more valuable than others.

Lq: Link Quality

If you were sick, which would you trust more? The advice from five doctors or from fifty random people who offered their advice as you walked down the street?

Unless you’ve had a really bad experience with doctors, you’d probably trust the advice from the doctors. Even though you’re getting fewer opinions, you’re getting those opinions from experts. The quality of their opinions carries more weight.

It works the same way with search engines. They’ll count all the links pointing at websites (except those blocked using nofollow or other methods), but they don’t count them all equally. They give more weight to the links that are considered to be of better quality.

What’s a quality link? It’s one of those “you’ll know it when you see it” types of things in many cases. But a link from any large, respectable site is going to be higher on the quality scale than a link you might get from commenting on a blog. In addition, links from those in your “neighborhood”, sites that are topically relevant to your site, may also count more.

Lt: Link Text / Anchor Text

Amazon has millions of links pointing at it. Yet, it doesn’t rank for “boats.” It does rank for “books.” Why? Many of those links pointing at Amazon say the word “books” within the links while relatively few say “boats,” since Amazon doesn’t sell boats.

The words within a link — the link text or “anchor text” — are seen by search engines as the way one website is describing another. It’s as if someone’s pointing at you in real life and saying “books” and declaring you an expert on that topic.

You often can’t control the words people use to link to you, so capitalize on your opportunities to influence anchor text, within reason.

Ln: Number Of Links

Plenty of sites have found that getting a whole lot of links can add up to SEO success. Even more so if you’re getting a lot of links from many different sites. All things being equal, 1000 links from one site will mean far less than 1000 links from 1000 sites.

Long ago, the sheer number of links used to be a far more important, but has decreased steadily as search engines learn how to better evaluate the quality of links.

Tactics such as viral linkbaiting campaigns, badges and widgets can all be effective at securing large numbers of links and something even search engine representatives have suggested.

But in your quest for links, don’t fire up automated software and begin spamming blogs. That’s a bad thing, in many ways,

Read More Link Building & Ranking In Search Engines

Log in to comment
What is Google Possum Update?

What is Google Possum Update?

You’ve probably noticed a huge change in local search results lately. In what has been called the “biggest change to Google’s local search ranking algorithm since 2014,” Google has really shaken up the local pack and finder.

Readmore..

What is Quantitative Analysis?

What is Quantitative Analysis?

Quantitative analysis allows traders to remove emotion from the investing process. Quantitative analysis is an approach that focuses on statistics or probabilities over gut feelings.

Readmore..

Video Converter review

Video Converter review

Ultimate Video Converter converts content to a range of formats and to suit a range of popular devices including iPod, iPhone, iPad, Android, Sony PSP and MP3. All popular video formats are supported such as 3GP, AVI, WMV, MP4, MOV both in Standard and HD resolutions.

Readmore..

The World-wide Harmonized Test Procedure for Light Duty Vehicles

The World-wide Harmonized Test Procedure for Light Duty Vehicles

In order to assess vehicle performances in terms of criteria compounds, CO2 emissions and fuel/energy consumption,laboratory tests are mainly carried out. During these tests a vehicle is driven on a chassis dynamometer (which simulates the resistances the vehicle encounters during its motion) to follow a predefined test-cycle. In addition, all the conditions to run a test must strictly adhere to…

Readmore..

Iphone Application Development Using the Software Development KIT (SDK)

Iphone Application Development Using the Software Development KIT (SDK)

Today, iPhone users around the world are experiencing leverages of rich and amazing features of the latest release: iPhone SDK for iPhone Application Development. Anyone associated with iPhone Apps Development has distinctly heard of this word many times but what about the others? The article covers an in-depth discussion on iPhone SDK and its various components.Today, iPhone users around the…

Readmore..

Neuro Linguistic Programming

Neuro Linguistic Programming

Neuro Linguistic Programming (NLP), can be described as, “the approach that is aimed at the connection between neurological processes (Neuro), language (Linguistic) and behavioural patterns that have been acquired through experience (Programming)”. NLP is a powerful and effective method to quickly obtain an understanding of the motives and motivations of our actions. Neuro Linguistic ProgrammingNeuro Linguistic Programming (NLP), can be…

Readmore..

Solar Panel Orientation and Positioning

Solar Panel Orientation and Positioning

Solar power offers many advantages in the generation of electricity. It has zero raw fuel costs, unlimited supply and no environmental issues such as transport, storage, or pollution. Solar power is available everywhere, even on the moon. But to get the most out of a solar panel or solar array, it has to be pointed or “orientated” directly at the…

Readmore..

What are the benefits of Mind Mapping while studying?

What are the benefits of Mind Mapping while studying?

Mind Maps appeal to your senses with their visual elements – images, branch colours and curved branches all add emphasis and ensure that you will remember your notes! By noting down only key words, you save vital time while studying. Also, when you go on to write essays or study for exams from your Mind Maps, you will recall the…

Readmore..

What Is The Google Panda Update?

What Is The Google Panda Update?

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false…

Readmore..