A Step-by-Step Guide To Building Your First Mobile App
Will the app be a comprehensive ‘kitchen sink’ for customers, meaning they can interact in every way with a brand, similar to a website? Another approach centers on simplicity.
Considerations for Developing Mobile Applications
Amazon’s mobile app, for instance, is streamlined for ‘Buy It Now’ transactions rather than for reading reviews, selling used products or customer service.
The same approach is effective when building internal business apps. Rather than create one app to handle document authorization, expense reporting and sick leave requests, it can be more efficient to create isolated apps that integrate when needed.
Businesses must know what their mobile user base wants to accomplish. One way to assess the objective is to analyze the top actions taken by mobile visitors browsing the existing website.
Can existing infrastructure handle the increased traffic? Another important aspect to keep in mind when developing a mobile app is the need for integration with backend systems and pre-existing infrastructure. If a brand is building a mobile ecommerce app, due diligence in regards to melding with an ecommerce system is crucial. Businesses must consider the capacity of existing systems to handle additional transactions and traffic.
Will design be a priority? At this point in the planning process, decisions about platforms, device type, development language and functionality requirements should be set in stone. One of the final aspects for creating a value-generating mobile app rests with end-user experience and aesthetic design. Average smartphone users download a rotating roster of around 25 apps. With hundreds of thousands of apps competing for space on customer smartphones, an app must stand out in all regards.