A key step sometimes overlooked when developing iPad and iPhone apps is coming up with ways to market your app. It'd be great if the keys to success revolved around writing good code and having a nice interface, but if the public doesn't known your app is out there, it won't be successful.
Ipad and Iphone Apps Marketing
So how do you go about marketing your app? You don't need a huge budget to fill competing products with advertisements for your app, and in fact, you may not want to deal with ads at all. Luckily, there are a number of low cost ways to market your app and try to win out in the battle for app supremacy.
The best way to market your app is to have an audience for your app. So step one for being successful is to have a unique app, or at least a unique spin on a common theme. The best boost you can give your app is for there to be a reason for people to download it. Beyond this, make sure you do the proper testing and release a clean version of the app. Your first peak in sales will come when your app is initially released, and you want these downloaders to be greeted by a clean product so you can get good initial customer reviews.
I can't count the number of times I've seen an app for sale that has a one or two line description that barely tells the customer anything about the app. Sure, you can attach screenshots, but you want to close the sale with your words. Make sure you detail key features and write a description that will compel the customer to hit the download button. Take a look at successful apps in your category and see how they use the description field to market themselves. If you are a poor writer, you might think about hiring someone to write this text for you.
The release date of your app usually defaults to the date you submitted it to the app store. But after your app is reviewed and accepted, you can (and should!) change it to the date it is made available on the app store. This will get it listed on the iPad and iPhone's "new app" lists, which can help drive some initial sales.
This is something you can only do for your initial release, so don't try it when you release a patch. But it is definitely worth doing because it gives your app some free advertising on the app store.
If you aren't depending on in-app advertisements or a freemium model to monetize your app, think about offering a "lite" or "free" version of your app. This version should contain a link to the premium version and should contain enough key features that the customer knows what they'll be purchasing, but leaving out enough that they'll actually want to open their virtual wallets.